Webinar Date: January 30, 2025 at 11:00 AM PT
Speaker: Warren Laine-Naida, Web Generalist / Digital Consultant
In this comprehensive 60-minute session, we’ll dive deep into Facebook advertising, whille also touching on other major social media platforms. Social media marketing is crucial for businesses seeking to connect with their target audience, enhance brand visibility, and foster customer loyalty. Effective social media strategies can drive traffic, generate leads, and build lasting relationships with customers. We will cover the essentials of social media ads on Facebook, including the importance of audience targeting, crafting compelling content, and leveraging analytics to optimize performance.
What You’ll Learn:
In this focused 60-minute session, we’ll cover the essentials of Facebook advertising and its integration with other platforms. Here are the three key takeaways:
- Setting Up Your Facebook Ads: Learn how to effectively establish your Business Manager, organize your ad account, and select the right campaign objectives to align with your business goals.
- Audience Targeting Strategies: Master audience targeting techniques, including Core Audiences, Custom Audiences, and Lookalike Audiences, to ensure your ads reach the right people.
- Crafting Compelling Ad Creative: Explore various ad formats and best practices for creating engaging ad copy and visuals that resonate with your target audience.
- This session will provide you with the essential tools to create effective Facebook advertising campaigns and enhance your overall social media marketing strategy.