Speaker: Jennifer Bourn, Designer, Content Expert, Freelance Mentor
Webinar Date: May 19, 2021 10:00 AM PT
If you want your website to be your best salesperson and convert visitors into subscribers, customers, and leads, you need to leverage content to move visitors through the buyer journey to a conversion. That means creating fast paths to cash. In this presentation, you’ll discover how to use the same strategy Disney does to earn more conversions, how to architect a profitable content structure for your blog, and simple ways to engage visitors and bring them into your community — without tons of extra work.
What You’ll Learn:
- Content Mistakes
- Disney Sales Strategy
- Categories and Tags
- Content Architecture
- Visitor Engagement