Search engine optimization is constantly changing. In this webinar, we look at how to use SEO trends in 2023 to our advantage. Thanks to our guest speaker, Pam Aungst Cronin, you’ll be ahead of the game.
The insights and information in this webinar can help you secure your space on the Internet and the search results page of Google.
What Happened in SEO for 2022?
Before you can look toward the future, you need to understand the past. In this case, Pam goes over some of the biggest changes in 2022 and how they are affecting content going forward.
For example, artificial intelligence has exploded over the past few months. While some aspects of AI can be helpful when developing a content strategy, you should never completely trust it to entirely create your content.
Google recently pushed the “people writing for people” agenda, which means they want more casual and interactive tones in content. Speaking from your own experiences goes a long way to meeting those guidelines.
Not to mention how it helps you deliver content from a unique perspective.
Going Forward with SEO Trends in 2023
In this webinar, Pam demonstrates the more profound trends happening in SEO for the year. She also shows just how you can take advantage of those trends before your competition.
Perhaps one of the more interesting aspects is that of GA4. Google Analytics is going to change, and you need to use the data from the new version 4 platform. However, the layout has much to be desired.
Pam shows how you can take advantage of the tracking tool by using a new app that is developed by Google themselves.
Another aspect to consider is brand optimization and automation. Because there is so much involved with growing a brand online, anything you can do to streamline the process is greatly beneficial.
Do you have a YouTube channel? Not only does video content give you another audience to tap online, but it also improves recognition in Google search itself. That’s because Google uses YouTube content as part of its search results page.
This is just a handful of information you’ll find within this video, and Pam does a great job explaining what you can do to take advantage of each aspect of SEO trends.
The important takeaway from this webinar is understanding how these SEO trends are going to affect your site whether you take action or not.
If you approach some of the trends in the wrong way, you could inadvertently make ranking on Google more difficult in the long run.
How Are You Utilizing SEO Trends?
As I said in the beginning, SEO is constantly evolving and changing. The goal of Google is to put the very best answers in front of those searching for information. This means the platform is always in a state of fine-tuning the results.
The trick is to identify when these trends are happening while developing a strategy to boost your visibility. In this video, Pam shows just how vital these elements are.
I’d like to thank Pam for helping us put together this webinar. The information was amazing, and I can’t wait to implement a few things she suggested.
For instance, I had no idea the Analytics app even existed!
What are you doing to identify trends and implement them in your content strategy?
